Rask is an emerging womenswear brand based in NYC. We have been working with the brand continuously from its inception until today. Besides the webdesign and development, we conceived a bold logo, labels, using high contrast & symetry between the different elements. The menu which extends completely once hovered allow fast access to every page.
“Tu Ne Tuneras Point” is an editorial project about tuning. When we think about tuning, we think form above function, an object that is almost not practical for its original function. We decided to recreate this by superposing every title, text, image; and making 110 pages fit into 28. Focusing only on form, and not function, we made the book’s content almost unreadable.
Ryan Segedi is a still life photographer based in Chicago. To level with the bold quality of his images, we created a very minimal design. The subtle variations of size, number, and placement among the photos plays off of the static left side of the screen, similar to the way his photos seem to pulse with life despite remaining still.
