Melitta Baumeister is a German fashion designer based in New York. Breaking from the traditional grid layouts of e-shops, we combined a minimal, asymmetric presentation of the collection with a functional e-commerce shopfront, using WooCommerce to design a homepage that serves both needs at once. While we introduced some variation in sizing and positioning, the products remain in the same order and the menu has been reduced to a minimum, making user navigation as clear as possible.
Satu Maaranen is a fashion designer based in Helsinki. Her website offers four different layouts, each containing variations in size, colour, and position, which gives her the freedom to easily create numerous combinations of images. We also incorporated her work directly into the website, using her patterns in the background. In addition to business cards, we created a poster showcasing her S/S 2016 collection. Using a playful, asymmetric fold, the poster takes the shape of an envelope. When opened, the designer’s collection is revealed, and the reverse side offers a third function as an art piece.
Boys and Their Toys is an exhibition held in Kunstraum Kreuzberg/Bethanien (Berlin) exploring the omnipresence of the military in our everyday life. The poster is recreating an instruction booklet used to assemble toys.