“Tu Ne Tuneras Point” is an editorial project about tuning. When we think about tuning, we think form above function, an object that is almost not practical for its original function. We decided to recreate this by superposing every title, text, image; and making 110 pages fit into 28. Focusing only on form, and not function, we made the book’s content almost unreadable.
Ryan Segedi is a still life photographer based in Chicago. To level with the bold quality of his images, we created a very minimal design. The subtle variations of size, number, and placement among the photos plays off of the static left side of the screen, similar to the way his photos seem to pulse with life despite remaining still.
Melitta Baumeister is a German fashion designer based in New York. Breaking from the traditional grid layouts of e-shops, we combined a minimal, asymmetric presentation of the collection with a functional e-commerce shopfront, using WooCommerce to design a homepage that serves both needs at once. While we introduced some variation in sizing and positioning, the products remain in the same order and the menu has been reduced to a minimum, making user navigation as clear as possible.