Sodium Ranch is a stage lighting equipment supplier in NYC. A combination of strong visual concepts and calculated repetition are at the core of their new visual brand. By splashing their colour-coded identity over trucks, t-shirts, business cards, newsletters, stickers, and equipment bags, they’re hard to miss and impossible to forget. As the first company to ever rent equipment online, we worked with a weighty backend that now supports the software for stock functions.
Aesthetnik is a photographer based in Berlin. He wanted a website with as few pages as possible, so we combined the information page and menu into one intuitive navigation element that appears only when the cursor is placed at the top of the screen. Through minimal click-based navigation, the homepage creates a dialogue between two images at a time. The images can also be experienced with a white or black backdrop, changed by placing the cursor at the bottom of the screen, in order to highlight the contrast in his work.
Veronika Dorosheva is a Berlin-based stylist. Her work is influenced by both high fashion and underground subcultures, merging mainstream trends with trends that swim against them, and we wanted her website to reflect that. We created several layouts which are adjusted to the various media formats of her work, yet which maintain a magazine feel. While the website remains clean and image-focused, small subversive elements such as the increasingly distorted logo and bold project numbers add a necessary disruption.
